Enterprise Healthcare Payments Go-to-Market

In short

CoCoPay came to us with a challenge: how do we sell a novel payment solution to enterprise healthcare providers, without any existing customers or case studies?




GTM Strategy:

  • Market segmentation
  • Messaging & positioning
  • Channel strategy
  • GTM planning

Lead Generation:

  • Outbound email marketing
  • Lead list creation + enrichment
  • Copywriting

Rev Ops & Sales Enablement:

  • Sales process definition
  • Sales materials and enablement
  • Pipeline creation and management
  • Team structure and training
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