AI Product Launch + Waitlist Strategy

In short

Brightspot came to us looking for a partner to help them launch their AI tool for employee trainings. They also needed us to help answer a simple question: where are our early adopters, and how can we get in front of them at scale?




GTM Strategy:

  • Market segmentation
  • Messaging & positioning
  • Channel strategy
  • GTM planning

Outbound Email Lead Generation:

  • Outbound email marketing
  • Lead list creation + enrichment
  • Copywriting
  • A/B¬†Testing

Paid Search Demand Generation:

  • Audience building and targeting
  • Keyword research
  • Campaign strategy and copy

Inbound Lead Funnel:

  • Landing page build
  • Demo video creation
  • Waitlist campaign
  • Welcome email sequence

Product Marketing:

  • Onboarding emails
  • Product training materials
  • Feature education email campaign

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