Energy Trading Platform Go-to-Market

In short

Acrus Power engaged with coLab to rebuild its go-to-market motion into a best-in-class sales machine capable of servicing aggressive growth targets while solving for a technically complex product, integration of legacy business lines and training of a new team.


Arcus Power


GTM Strategy:

  • Market segmentation
  • Messaging & positioning
  • Channel strategy
  • GTM planning

Lead Generation:

  • Outbound email marketing
  • Improved targeting
  • Copywriting
  • Funnel & customer journey creation
  • New markets + segments

Rev Ops & Sales Enablement:

  • Sales process definition
  • Partnership materials
  • Pipeline creation and management
  • Team structure and training
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