Energy Trading Platform Go-to-Market
In short
Acrus Power engaged with coLab to rebuild its go-to-market motion into a best-in-class sales machine capable of servicing aggressive growth targets while solving for a technically complex product, integration of legacy business lines and training of a new team.
Client
Arcus Power
Services
GTM Strategy:
- Market segmentation
- Messaging & positioning
- Channel strategy
- GTM planning
Lead Generation:
- Outbound email marketing
- Improved targeting
- Copywriting
- Funnel & customer journey creation
- New markets + segments
Rev Ops & Sales Enablement:
- Sales process definition
- Partnership materials
- Pipeline creation and management
- Team structure and training
